About Me

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I’m an experienced and passionate strategist with strengths in consumer insights & research, brand positioning & strategy, naming, and design strategy. With a career spanning in-house and agency roles, and I’ve worked on brands from food to finance, as well as in private label.  

As Strategy Director in Sterling Brands’ San Francisco office, I have the pleasure of working alongside a rock star team of designers, strategists, and client services managers to deliver exceptional strategy and creative work to Fortune 500 brands and non-profits alike.

A few of the projects I’ve been lucky to work on:
CWEA re-branding & design
Bojangles re-branding & design
Krispy Kreme redesign